Role: Creative Strategist, UK, EU + US · Paid social, organic social and creator content

Ask: Grow Youth & Earth, a direct-to-consumer longevity supplement brand, across three markets with a creative engine fast enough to feed always-on paid testing, while building an organic presence people actually trust. And do it all within strict UK, EU and US rules on health claims.

Insight: Longevity buyers aren't chasing youth. They want the energy to keep showing up for the things and people they love. Leading with real, everyday moments over "anti-ageing" promises, and backing them with clearly cited science, made a crowded, sceptical category feel personal and credible. Feeling good is ageless.

Answer: A multi-market creative system built around three formats: concept-led paid statics designed for rapid testing, educational organic carousels that translate the science into plain language, and creator and UGC video that shows real people using the products. I led strategy, briefs and copy across product launches including Creatine Chews, NMN and the global launch of Intelligent Iron (effera® Human Lactoferrin), managed a team of designer, copywriter and video editor, and worked every claim through regulatory review for each market.

Results: [Add 2–3 headline results, e.g. ROAS or CPA improvement, winning concept hit rate, follower or engagement growth, launch performance.]