Holiday Inn Club Vacations
Ask: Update in-room collateral to reflect evolved branding (a move from a purely fun and casual tone to a more elevated and thoughtful voice) and increase revenue at on-site restaurants and marketplaces.
Insight: Current in-room materials are outdated and fail to effectively drive engagement both within the resort and across digital platforms.
Answer: Create vibrant and engaging in-room collateral that embodies the new brand tone, evokes the enjoyment of travel and the comfort of a home away from home, and strategically promotes on-site dining and marketplace options to boost revenue and overall engagement.
“I was fortunate to bring Tess on for a freelance project, and I was thoroughly impressed by her creativity and ability to adapt quickly, particularly under pressure. She not only grasped our brand's tone with amazing speed but also executed the project with precision and skill. Throughout a challenging process, Tess was calm and confident, even when facing tight deadlines. Her ability to stay organized and focused, while also being receptive to feedback, made her an invaluable contributor to the project. If you have the chance to hire Tess, jump to it—she is a true asset to any team.”
Erika Chassner, Associate Creative Director, HICV