IQBAR

Over a six-month engagement, I collaborated with the creative marketing agency for IQBAR to develop highly engaging digital advertising content, including its sub-brands IQMIX and IQJOE. Our strategic approach focused on optimizing copy for digital ads, identifying that concise, bold, and flavor-centric messaging significantly boosted engagement. This directly addressed a key competitive challenge within the bar category: overcoming consumer perceptions regarding taste and texture. We integrated secondary messaging to highlight distinguishing nutritional benefits, such as high fiber and magnesium content, effectively differentiating IQBAR and IQMIX from competitors and driving increased engagement metrics.