Resort Pass
Ask: Develop ResortPass's first OOH brand awareness campaign for NYC and Florida airports, adaptable for digital and social expansion.
Insight: At the time of development, Resort Pass lacked national awareness and needed to differentiate its day-access offering from traditional hotel stays, emphasizing no overnight commitment.
Answer: A concise and memorable tagline that clearly communicates the core benefit of single-day access without requiring an overnight stay, tailored for high-traffic airport environments and adaptable to digital platforms.
“Tess has been an invaluable asset to our team, playing a crucial role in scaling our CRM program by 3X in send volume year over year through her copy production. Her ability to craft engaging and compelling copy across multiple channels has significantly enhanced our messaging strategy. Tess excels at capturing seasonal themes and customer sentiment, ensuring our communications always feel timely, relevant, and full of energy.”
Sadie Shackleford - Senior Growth Manager, Resort Pass